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Four String's Viral Video Launches Hilltop Lager and Craft Beer Week


Dan Cochran and his crafty staff at Four String Brewing Company launched a video last Friday titled "Now Drink This Up". The video has been climbing the internet charts with views and shares among their loyal followers and new beer drinkers. Four String Brewing also released their "crushable" Hilltop Heritage Lager described as the classic American lager beer. Dan explains, "Hilltop honors the tradition of a local beer for all beer drinkers at an affordable price". Dan's vision is that Hilltop becomes every Columbus beer drinkers go-to beer. The tallboy six pack for any and every occasion and released just in time for Columbus Craft Beer Week.


The video was scripted and produced by Vital Companies as part of Four String's ongoing video marketing campaign. Stay connected and see what Four String Brewing is up to during Craft Beer Week on their Facebook page.


Jason Clayton

CMO / Founding Partner

jclayton@vitalcompanies.com