How We Helped Pure Equity Group Show the New Way to Sell Homes




When Columbus realtor Taylor Kolon of Pure Equity Group, Keller Williams Capital Partners reached out to us about creating a video for him, we saw a unique opportunity to show the state-of-the-art technology he is using to show, and ultimately, sell homes.


The Matterport technology is “the first end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on web and mobile devices.” Taylor offers the 3D technology as part of his services to show a seller’s home to hundreds of prospective buyers online. You reach more buyers, there is less disrupted personal/family time from scheduled in-person showings, and it saves time for both sellers and buyers.


This technology is more advanced than the usual 360 tours found online. Taylor’s challenge was HOW to show potential clients this technology and its benefits. Knowing his target market is online and nine out of ten buyers look online for homes, Taylor felt a video would be his best marketing tool and contacted Vital.


For Vital, this was the perfect opportunity for our creative team to build a story, shoot it and create the solution for Pure Equity Group. The most effective content and videos usually result from Vital having early communication and a clear understanding of purpose, target audience, pain points to be addressed, style of video and launch/distribution plan. We were part of every step of the creative process including: idea generation, storyline, script writing, finding one location, shooting, editing and motion graphics. Taylor found the talents himself, asking friends and neighbors to participate. Taylor launched the video himself just last week and we were happy to provide distribution recommendations for YouTube and other social media channels. 


Credits:


PRE-PRODUCTION

Creative - Katie Moorehead, Justin Gassman & Laura Leggett

Production Coordinator - Katie Moorehead

Account Manager - Laura Leggett


PRODUCTION

Interview lead by - Chris Kost

B-Roll Directed by - Katie Moorehead

Camera Op/Director of Photography - Corey Nabors

Production Assistant/Teleprompter Operator - Laura Leggett

Audio Operator - John Chapel


POST-PRODUCTION

Editor - John Chapel

Motion Graphics - Justin Gassman

Graphic Design/Marketing - Jackie Murphy

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