The fourth episode of Marketing614 features Jami Goldstein, Vice President of Marketing, Communications & Events at Greater Columbus Arts Council! Jami joins us to discuss the Columbus Arts Festival, the Columbus Makes Art campaign, and how the creatives in our city's respective communities are what makes Columbus so unique.
One of the segments that our guests on Marketing614 take part in is “Brand This Thing”, a 60-second brainstorming session where the guest puts their creativity and marketing skills to the test! The guests are given no context on what the product is that they have to brand. After each episode, the Vital team gets together to write and record a radio spot for the product. The radio spots are released the same day as the full episodes, so keep your eye (or ear?) out! Watch this segment to see what Jami (Greater Columbus Arts Council) creates!
Another segment where Marketing614 guests can showcase their creativity is called “Mt. Rushmore”. Instead of the classic party question where you replace the heads on Mt. Rushmore with four musicians you couldn’t live without, Jason has guests replace the heads with their four favorite brands. Learn more about Jami's favorite local and international brands!
To listen to the full episode on your streaming service of choice, see the links at the bottom of the post!
As vice president of Marketing, Communications & Events, Jami Goldstein brings nearly three decades of expertise in marketing, public relations and the non-profit arts to the Greater Columbus Arts Council. In addition to overseeing marketing, public relations, branding and events at GCAC, she works to increase national awareness of the city’s abundant creative capital and cultural assets, overseeing the Art Makes Columbus/Columbus Makes Art community-wide marketing campaign and strengthening and expanding partnerships within and outside the community. She says one of the greatest joys of her job is connecting people who can do good work together.
Prior to joining the Arts Council in March 2010, Jami worked for the Ohio Arts Council for nearly 16 years. Since 2006 she served as director of the OAC’s Public Information Office, managing agency communications, media relations, publications and marketing for Ohio Arts Council programs, ArtsinOhio.com, the state’s online cultural calendar of events, and many other special marketing initiatives.
Jami has extensive experience facilitating international cultural exchange programs and residencies. She developed the website and interactive kiosks for Illusions of Eden: Visions of the American Heartland, an exhibition which toured the American Midwest and Central Europe from 2000-2002 and is co-author of The Appreciative Journey: A Guide to Developing International Cultural Exchanges. Jami managed the marketing program for the Ohio Arts Council’s annual International Music and Performing Arts in Communities tour, which brought international performing groups to non-traditional venues in Ohio and she helped coordinate the OAC’s projects in South America, which included performing and visual arts exchanges, arts education residencies and cultural management projects.
Jami was a 2001 Fellow in the Jefferson Academy’s Next Generation of Leaders and a 2008 recipient of Business First’s Forty under 40 award. She coordinated the annual Short/ROY Community Arts Day for nine years, a community event pairing professional artists with middle and high school students to paint doors reclaimed from neighborhood buildings. Jami serves on the boards of the Columbus Music Commission, Columbus Film Commission, Gateway Film Center Advisory Board, Columbus Arts Marketing Association, ROY G BIV Gallery and the Arts and College Preparatory Academy. She has a bachelor’s degree in communication from the University of Michigan.
Listen to the full episode: