In the third episode of the Marketing614 debut, Melissa Rogner (Vice President of Marketing at Crimson Cup) sits down with Jason to discuss Crimson Cup’s new Canned Cold Brew and the journey they embarked on to create this new sustainably sourced coffee. In this interview, Melissa talks about her journey through the years, offers tips and perspectives on marketing, and shares the 84,000-mile story of their new cold brew!
During Brand This Thing – a segment where guests are given a random object to name, tag, and attribute a demographic – Melissa creates a forward-focused product plan for a collapsible cup. Watch what she creates in under 60 seconds!
For her Mt. Rushmore question, Melissa focused on one specific brand that she admires over all others. She hits on key points this brand delivers on, such as delivery time, consumer satisfaction, and above all, their customer service.
Melissa Rogner brings more than 18 years of marketing experience to Crimson Cup. In her past leadership roles, she directed marketing efforts for 78 Panera Bread bakery-cafes and developed the outreach strategy to launch the growing fast-casual concept, Garbanzo Mediterranean Grill.
Currently, Melissa directs all brand strategies to continue to drive awareness and recognition for the Crimson Cup brand on a local and national level. Achievements in her role include building the brand story through featured placements in national industry publications including; Roast Magazine, CoffeeTalk Magazine, Fresh Cup, Men’s Health, GQ Magazine, Smart Business and more. She collaborates with the sales team to focus on lead generation strategies for business opportunities while directing all brand design and social outreach initiatives to maximize the company message.
Melissa is passionate about giving back and invests in future leaders by volunteering as a student mentor through the See Kids Dream initiative - Project Dream. She also sits on the Marketing Board of this local central Ohio non-profit organization. Melissa holds a bachelor’s degree in Business Administration from Ohio University.
Listen to the full episode: