Marketing614 | Nikki McCarthy (Sam's Fans)


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Nikki's Potato Head

Nikki McCarthy, Founder and Executive Director of Sam's Fans, sits down with Jason in the new episode of Marketing614. Sam's Fans is a local Columbus non-profit that supports music and art therapy for seriously ill children and their families. They have a presence at children's hospitals all over Ohio, including Columbus, Cincinnati, Cleveland, Akron, and Dayton!


In this episode, Nikki goes into the heartfelt story behind why she founded Sam's Fans, their mission, and why music therapy is still not widely known. She and Jason also discuss the events in Columbus that Sam's Fans puts on throughout the year, from their annual 5k to the A THREAD of Hope fundraiser, as well as the kind of strategies it takes to market a non-profit, such as video content and social media. Video content has played a major role in spreading awareness towards music therapy - it's something that has to be seen to feel its impact. Sharing patient stories is powerful, but *seeing* them and how their lives have been changed by music therapy instills in the viewer not only what music therapy is, but what it means to so many.

(Watch some of the patient stories that we produced for Sam's Fans here)



In Nikki's Mt. Rushmore segment, she lets us in on some of her favorite brands, from music to local Ohio-run businesses.







Brand This Thing is a segment on the show where guests are presented with a random object they have to brand. In this episode of Brand This Thing, we're all reminded to just shake it sometimes.



Learn more about Sam's Fans here: https://samsfans.org/


Bring The Joy, a documentary that we're helping Sam's Fans create, is currently in production. To find out more and for updates, visit: https://www.bringthejoydoc.com/


Marketing614 is done in partnership with AMA Columbus. Visit the #AMAcbus website for info on how you can get involved and for upcoming events.


Listen to the full episode:

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Apple Podcasts

Google Podcasts

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