The teaser for Part 1 of Randy's episode
The teaser for Part 2 of Randy's episode
Listen to the full episode:
Our guest for Marketing614's first two-part episode is Owner and President of WWCD 102.5 FM, Randy Malloy! In part 1, Randy joins Jason to talk about how he got to his current position at the radio station, its evolution through the years, and marketing both the client and the station with cross-promotion.
Part 2 features discussions on indie radio, promotion local bands (and a good backstory on Walk The Moon), and the revived online streaming that CD102.5 offers!
In his Brand This Thing segment -- a part of every episode where guests have the chance to market a random object in under a minute -- Randy creates the one-of-a-kind Shellby! Available wherever you pick up seafood and hard liquor.
CD102.5 FM is one of our favorite businesses here in central Ohio. From promoting local bands, advocating for businesses here in Columbus, being one of the last indie mom-and-pop radio stations, and providing the city with fantastic music, their mission aligns closely with ours here at Vital. With the current COVID-19 epidemic, they're also offering free advertisement for local small businesses - if this applies to you or your business, go check out https://cd1025.com/about/cares.
To learn more about CD102.5 FM and to stream online, visit: https://cd1025.com/